Pirelli was founded in Milan in 1872 and stands today as a global brand known for its cutting-edge technology, high-end production excellence and passion for innovation that draws heavily on its Italian roots.
Pirelli has a long link with motorsport and it sustains its technological excellence by bringing innovations developed within the motorsport arena into its consumer products. With 113 years of presence in motorsport, the company currently supports over 400 car and motorcycle sport events and has been the exclusive tyre supplier to the Formula One™ World Championship since 2011 and World Rally Championship since 2021. Such a strong presence in motorsport enables Pirelli to transfer a series of avant-garde solutions to its day-to-day operations providing the final consumer with the maximum levels of performance and safety.
Pirelli and C.B. Events Racing, 'Official Pirelli Motorsport dealer', offer you a Track Tyre Service. Since 2015, Pirelli is in partnership with Curbstone for all activities Track and Test Days on the most prestigious European circuits.
Present on every Curbstone Track and Test Day, C.B. Events Racing provides you with semi-slick, slick or rain tyres, according to your orders, and offers you the related services: assembly, storage, etc. C.B. Events Racing, as "Official Pirelli Motorsport Dealer" is responsible for all tyre related services and their storage.
The P Zero™ range is the ultimate expression of Pirelli's "Ultra High Performance" philosophy. These tyres combine the latest technologies with the skills that Pirelli has acquired during the F1 ™, GT World Challenge and all SRO Series, Ferrari Challenge and Lamborghini Super Trofeo, as well as the knowledge gained from the collaboration with the most prestigious Car manufacturers.
And for those who like to put their supercars through their paces on circuits, Pirelli developed Track Adrenaline™: the ultimate tyre monitoring and telemetry system that helps customers improve their track performance. Based on GPS technology that guarantees very high precision on trajectories, Track Adrenaline™ combines both telemetry and circuit information to identify driving strengths and weaknesses at every lap. Furthermore, adding P Zero™ Trofeo R sensorised tyres the system provides tips and recommendations on the most efficient tyre usage, to be ready to start the lap in optimal conditions.