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Monday 02 March
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Curbstone Group & Alpine Announce Strategic Partnership for the 2026 Season
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- Curbstone Group and Alpine Belux announce a strategic partnership for the 2026 season, launching a new era of premium driving and lifestyle experiences in Belgium and Luxembourg.
- Through this collaboration, Curbstone Spa and Portfolio – The Automotive Agency will orchestrate Alpine’s exclusive road and track activations, strengthening community engagement and brand presence.
- The partnership combines Alpine’s performance-driven DNA with Curbstone’s expertise in curated track events, road tours and high-end automotive experiences.
A new era of lifestyle driving experiences, TestF1rst activations and an Alpine powered fleet.
Curbstone Group proudly announces its official partnership with Alpine Belux. Through this strategic collaboration, Alpine will rely on both Curbstone Spa and Portfolio, the Automotive Agency to orchestrate their premium driving experiences in Belgium and Luxembourg.
This alliance strengthens Curbstone Group’s positioning as a leading organizer of track experiences, curated road tours and high-end automotive lifestyle events, while supporting Alpine’s ambition to deepen customer engagement and further grow its community.
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A Season Built Around Lifestyle & Community
Portfolio, the Automotive Agency will act as the turnkey organizer and manager of Alpine’s La Piste Bleue road and track experiences in BELUX
The 2026 programme will include the Alpine Drive-Out (one-day) and Grand Tour (multi-day) roadbook events, completed with track action during the Alpine Only Track Events at Spa-Francorchamps and Mettet.
Each format is designed to blend performance driving with refined lifestyle elements: iconic routes, curated roadbooks, premium hospitality, gourmet moments, cultural highlights and exclusive track access.
The objective is to transform each event into a powerful community touchpoint for Alpine owners, prospects and enthusiasts.
“This partnership with Alpine marks a defining milestone for both Curbstone and Portfolio – The Automotive Agency. Together, we are not merely organizing events; we are creating a true lifestyle platform where performance, entrepreneurship, and passion converge. Our distinctive structure—enabling brands to collaborate seamlessly with both entities within our group—ensures that every strategic, experiential, and commercial objective is fully understood and carefully addressed,” says Ludovic Colman, General Manager, Curbstone Group.
"This partnership with Curbstone Group is a natural and important step for Alpine in the Benelux,” says Julie D’Hauwers, Brand Manager Alpine Belux. “We share a common vision of excellence and a passion for automotive performance. By joining forces, we will offer our community unparalleled driving experiences that highlight Alpine’s sporting DNA and French art de vivre. It is a great opportunity to strengthen our ties with our customers and to introduce the Alpine spirit to an even wider audience.”
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Stay Tuned: The Full 2026 Calendar Coming Soon
The partnership marks the beginning of a dynamic collaboration between both brands.
The complete 2026 calendar, including confirmed dates, locations and registration details, will be unveiled in the coming days.
More experiences.
More community.
More Alpine moments.
Stay tuned.
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